The design of rebranded logo is based on the crystal which forms within a rock. I did not
think that the original logo reflects the CSIRO as an organisation since it consists of different research departments so I wanted to emphasise the effort of each researcher’s as a form of crystal which grows bigger as years go by.
think that the original logo reflects the CSIRO as an organisation since it consists of different research departments so I wanted to emphasise the effort of each researcher’s as a form of crystal which grows bigger as years go by.